Mass Communication In India By Keval J Kumar Pdf Jun 2026

Unlike Western textbooks that focus heavily on localized Euro-centric or American media models, Kumar contextualizes how television, radio, print, and digital media operate within India's diverse, multicultural, and multilingual society. Key Subjects Covered in the Book:

The book's authority is derived from the distinguished career of its author, Keval J. Kumar. An eminent media and communications expert, Prof. Kumar is not merely an academic but a foundational figure in Indian media education. He is the founder-director of the Resource Centre for Media Education and Research (RECMER) and currently serves as an adjunct professor at the Mudra Institute of Communications (MICA) in Ahmedabad. He is also a visiting faculty member at prestigious institutions like IIM Indore and Flame University, Pune.

Short takeaway

It covers print, radio, TV, cinema, and new media in one volume.

If you need a digital copy for personal study, consider purchasing the e-book from platforms like Amazon Kindle, Google Play Books, or directly from Jaico. Many library systems also offer interlibrary loans or digital lending. mass communication in india by keval j kumar pdf

The book is comprehensive and is often structured to cater to the syllabi of major Indian universities. While editions are updated periodically to reflect changing media landscapes, the core structure generally remains divided into specific modules:

Mass communication has a profound impact on lifestyle and entertainment in India, influencing the way people live, think, and behave. Some of the key impacts include: Unlike Western textbooks that focus heavily on localized

Mass Communication in India by Keval J. Kumar is widely regarded as a foundational textbook for students, educators, and media professionals seeking a comprehensive understanding of the Indian media landscape. Written in a clear, accessible style, the book bridges theoretical frameworks of mass communication with the historical evolution, contemporary structure, and socio-political impact of media in India. It is a standard reference for undergraduate and postgraduate courses in journalism, mass communication, media studies, and sociology across Indian universities.

If you are a student with financial constraints, speak to your college librarian or faculty—they may provide legal access through institutional subscriptions or photocopied excerpts under fair use provisions. An eminent media and communications expert, Prof

Mass Communication in India by Keval J. Kumar is a copyrighted work. Unauthorized distribution or downloading of PDF copies (e.g., from free ebook websites, Library Genesis, or student file-sharing platforms) infringes on the publisher’s and author’s rights.