While Rokeach's 1973 monograph remains a masterpiece of behavioral science, it has faced both academic validation and critique over the decades. Evolution into the Schwartz Theory of Basic Human Values
The Internet Archive (archive.org) sometimes holds a scanned lending copy. You can “borrow” the PDF for one hour or 14 days by creating a free account. This is perfectly legal (controlled digital lending).
Rokeach’s most significant contribution was the classification of values into two distinct but interconnected categories: International Journal of Organizational Leadership Terminal Values (The "What") rokeach m 1973 the nature of human values pdf
Although written over 50 years ago, The Nature of Human Values is still essential for understanding:
Compare Rokeach's framework with .
If you are looking to understand how these values can be applied to a specific field, such as human resources or consumer psychology, I can provide examples tailored to that area. The Nature of Values and Valuations - UCL Discovery
"The Nature of Human Values" remains a cornerstone of psychological research. By understanding the 36 core values outlined by Rokeach and their hierarchical nature, we gain a deeper insight into why individuals and societies act the way they do. While Rokeach's 1973 monograph remains a masterpiece of
Milton Rokeach’s 1973 masterpiece, stands as one of the most influential works in social psychology, providing a framework for understanding what drives human behavior, choices, and social interaction . By defining values as enduring beliefs that shape our lives, Rokeach created a structural approach to measuring the intangible forces that guide us.
These represent preferable modes of conduct. They are the behavioral traits and means used to achieve the terminal goals. (hard-working, aspiring) Broadminded (open-minded) Capable (competent, effective) Cheerful (lighthearted, joyful) Clean (neat, tidy) Courageous (standing up for your beliefs) Forgiving (willing to pardon others) Helpful (working for the welfare of others) Honest (sincere, truthful) Imaginative (daring, creative) Independent (self-reliant, self-sufficient) Intellectual (intelligent, reflective) Logical (rational, objective) Loving (affectionate, tender) Obedient (dutiful, respectful) Polite (courteous, well-mannered) Responsible (dependable, reliable) Self-controlled (restrained, self-disciplined) Cognitive Inconsistency and Value Change This is perfectly legal (controlled digital lending)
Rokeach's 1973 work shifted the focus of psychology from purely studying attitudes to understanding the deeper foundational structures of human motivation.
These are the methods or behaviors a person uses to achieve their terminal values, such as being honest, loving, courageous, or obedient. Key Components of Rokeach's Theory